Barolo Week(s) is the first global campaign dedicated to Barolo that in 2022 is renewed to explain Barolo to the whole world thanks to new feelings, experiences and a “pop” style. A style that becomes the expression of elegance and refinement of Barolo and its territory, in a new collective imagination, accessible to everyone. The 2022 edition is dedicated to Hope feeling, promoter of change, narrated with Barolo Serralunga d’Alba 2018.

It’s Barolo time! The whole world drinks Barolo

The goal of Barolo Week(s) is to tell an ever wider audience the uniqueness of this precious wine, trying to convey the message that behind a single bottle of Barolo there are the stories of women, men and their homeland.

This is why we have decided to offer people the chance to taste something unique and rare. So, from Milan to Hong Kong, from New York to Tokyo, from Stockholm to Rio de Janeiro, we want to toast to Barolo with Barolo (… and not only), with a series of activities aimed at the best clubs (restaurants, wine bars, gourmet shops) who want to become ambassadors of Barolo Fontanafredda in their cities.

Events, tastings and masterclass in the whole world

Barolo by the Glass

The best way to get to know Barolo? Is to taste it!
With “Barolo by the glass” you can offer your customers the opportunity to try a great Barolo with municipal mention

Barolo Night

1 day, November the 21st 30 clubs, like the years of our Barolo Serralunga, 1 wine only, Barolo

Barolo After Hours

6 super exclusive evenings to discover Barolo, from Milan to Miami, reserved for the best trade operators in the sector

Discover the protagonists of this edition

And you? With what you will toast?

Tell us your #Baroloweek on social and get inspired!