The F
The F of Fontanafredda
of Faith and of Fraternity, becomes our symbols originating an octagon that redesigns our values, a symbol of cosmic, infinite balance, rebirth and eternal life
The octagon of values
The Manifesto
TRUST lies at the base of a COMMUNITY which HUMBLY transmits its KNOWLEDGE… TRUTHS that tell a STORY based on the COURAGE to start again, today, with a single colour – GREEN
Values
Trust
All human relationships are based on TRUST, that, together with the sense of SHARING, generates a COMMUNITY.
At Fontanafredda, we trust
- Nearly 300 VINEGROWERS in the Langhe, that harvest their grapes every year and deliver them to Fontanafredda, on the basis of a relationship that dates back generations.
- Our STAFF, who has been living and working in the Village for generations
- Our PARTNERS all over the world, with many of whom the relationship has been lasting for over 40 years.
Trust is what allows us to look at the future with stability, serenity and a sense of security, building our tomorrow one brick at a time.
Community
Thanks to collective contributions we can improve ourselves every day. FONTANAFREDDA HAS BEEN A COMMUNITY SINCE 1858 a “village”, where entire families have lived and worked for generations and where social respect is the foundation of human relationships. The respect for the Earth and the joy of trust in others are the values at the basis of our community.
Humility
A reserved, humble and understated approach to life is typical of the Piedmontese people in general and of the Langhe people in particular. A moral strength that indicate a sort of elegance, which makes us walk tall.
Knowledge
Knowledge has always represented the memory of a territory, handed down from generation to generation, by word of mouth. The knowledge and flavours of our tradition are a unique heritage that we want to preserve and transmit every day, adapting them to the needs of the present.
Truth
The elements that make a story special are truth, quality and respect. Nothing could be more real or true than our terroir and, above all, the stories of men and women that made Fontanafredda what it is nowdays. When we talk about our wines, we narrate what we work on every day. Stories that allow us to connect with those who drink our wines, today and tomorrow
History
Some people have it and some people don’t. We have it. It helps us understand the path we have to take in the future and enables us to set ourselves new goals every day. History is every bit as compelling as our ability to keep on writing it.
Courage
With courage, we have always risen up after difficult times, we never lost our enthusiasm. We just rolled up our sleeves and started again. With courage, we have innovated, ever since our foundation: we’ve been the first to use concrete tanks and stainless steel fermenters in Italy, to believe in the Alta Langa sparkling wine designation and to produce a municipal appellation Barolo, using only the prestigious grapes from Serralunga d’Alba.
Green
When respect for the Earth becomes RESPECT FOR PEOPLE. Our values have a specific colour. GREEN