The Green Renaissance
A new Renaissance, changing the scenario and our values, while maintaining the same results: a rebirth to change and renew
Renewal, as we intend it, means making the land the centre of everything again. This is our goal, with a view to creating a big international community built on trust in one another.
And we are going to achieve that goal with wine, green wine. Green inside, because it is sustainable, but green outside too. There’s nothing to it really. It’s as easy as drinking a glass of wine.
500 years ago and today. The scenario has changed but, if we focus on the values, we can get the same result: TO BORN AGAIN!
XV e XVI century
The Renaissance
XXI century
The Green Renaissance
Inspiration that points the way
To be better than before
The man at the center of the world
The world at the center of the man
The founding element of the Italian Renaissance in the 15th and 16th century has been the man. Today we need to revert that model, putting the EARTH at the center of the man.
Our planet has been existing for 4.5 billions years, a wonderful combination of SOIL, WATER and ATMOSPHERE that made life possible. Without the balance between those three elements, we wouldn’t be here.
Today we cultivate 300 acres of organic vineyards. The respect we have for the Earth lead us here. ORGANIC. A lifestyle that guides us in everyday choices, making us empathize with the plant and the soil, forcing us to eliminate chemical fertilizers, herbicides and systemic treatments in our vineyards. We’re lucky enough to live in a unique area in the world and we must take care of it.
Self-confidence, beauty
Faith in each other, community
The value enhanced by the Italian Renaissance in the 15th and 16th century was SELF-CONFIDENCE, that generated a lot of BEAUTY. Today, with half a millenium of additional experience, we understood that alone we can achieve many results by ourselves, but together we can do better.
A widest conception of the sense of COMMUNITY is the ecosystem, an open system by definition, very similar to the Village of Fontanafredda, always open for the community that gives the chance to MEET NEW PEOPLE, CONFRONT and SHARE IDEAS. We understood that we can improve ourselves every day only with everyone’s contribution. WE ARE A COMMUNITY SINCE 1858. Today more than ever we must continue to be gathered around the values of the earth.
The Green Renaissance will start only if we join a global community
Art
Wine
In the 15th century, people expressed the social yand economic renaissance of humanity. By the end of the 20th century, WINE ceased to be only a necessity and has started to embody a message of CULTURE, becoming a mean of KNOWLEDGE and symbol of REGENERATION.
Our wine expresses who we are, From Barolo to Alta Langa. It carry the values in which we believe.
We try to have the luck to live immerse in such an amazing nature forgiven… by respecting it. The respect of the EARTH is transferred in our wine and become respect for the PEOPLE.
Because wine is conviviality: encounter, confrontation and harmony. Sharing of pleasures and knowledge: a Renaissance of the values, with a specific colour… GREEN!
Wine generates conviviality, this is why it is our tool for the Green Renaissance
We are lucky enough to live in a place that is unique, and it is our duty to take care of it. Our wine is #green
We have been working on sustainability in the vineyard and in the cellar for years, the prospect of a new renaissance has led us to work also on what is around wine. Our being green is reflected in respect for the Earth, a way of being and thinking, which has led us to take care of 120 hectares certified ORGANIC. In the Village of Fontanafredda, a series of activities aimed at the rational use of energy were carried out and in 2022 the cogeneration and district heating plant powered by natural gas was completed. A relamping process has been undertaken in the company buildings, replacing all the old generation light bulbs with LEDs, in order to optimize energy savings and waste of resources. The solar panels produce more than 4000 kW every year, thus reducing the environmental impact of the activity and inside the Village there are columns for recharging cars. Being green is reflected in all the daily choices: the water is reused in a conscious way, purified with the help of the phytodepurator in the Village, collected in the lake and used for technological purposes.
All the packaging elements are respectful and kind to the environment, in a word, GREEN. The glass we choose to preserve our wines derives in part from recycled glass and can be reused countless times, while for our closures we use cork and caps deriving from recycled plastic. More than 70% of our labels come from responsible forest management and are recyclable, as are our cardboards, which are kind to the environment. Our philosophy is to best enhance the character of each individual wine, respecting and promoting the reciprocity between the vine, the environment and human interaction. For working the land and the vineyard, the technique of controlled grassing is adopted, completely giving up the use of synthetic fertilizers and herbicides. Mobility is also sustainable, thanks to the use of electric forklifts, to which, since the 2021 harvest, the first biomethane-powered tractor has been added, thus reducing C02 emissions in the vineyard.
Elements
Grape
Controlled, clean and green
The fact that we are green is reflected in our respect for the land, a way of being and thinking, resulting in 120 hectares of organic crops and developing sensitivity towards and an awareness of this theme among all those who supply their grapes to us. They have all begun – with some having already completed – the process of conversion and organic certification. To date, over 30 of our contributors are organic, 50 have started the conversion process and the remainder have started talking about this issue and raising awareness.
Water
A precious resource
New frontiers for a more sustainable production. Water is the lifeblood, for us human beings and for all the other creatures of our planet. Learning to use it consciously is a commitment and a pleasure that affects everyone. At Fontanafredda, the water is purified and reused for secondary purposes; thanks to our lake we collect rainwater and thanks to a phyto-purifier of the water present in our village, we purify the water used and we allocate it for reuse. This allows us to reduce waste and preserve the most precious resources that we are lucky enough to still be able to enjoy.
Energy
Sustainable and enlightened self-production
We are well aware of the essential role that energy has for development and growth in our daily lives, that’s why our goal is to increasingly use innovative technologies to minimize our consumption and impact on the environment. From the production of wine to the use of solar energy, a chain of virtuous processes will allow us to reflect our being 360° sustainable. Thanks to SEA, a company controlled and coordinated by Eni, a project aimed at the rational use of energy will be brought to light thanks to the implementation of the relamping of the structures and the use of artificial intelligence sensors in order to reduce energy consumption with the target to decrease it by 30%. Still regarding energy, the study and construction of a green cogeneration and district heating plant is at an advanced stage and it will be built by 2022.
Glass
So pratical and intelligent
Transparent and light, but also solid and resistant, the glass that we use today for our bottles is also intelligent. It comes from amorphous powders and comes to life with fire; the glass we choose for the bottles that contain our wines is healthy, natural and 80% originated from recycled glass. Protagonist in terms of environmental sustainability, glass can be reused countless times by reducing the exploitation of raw materials from the environment, minimizing the production of waste and enhancing the properties and durability of our wines.
Cork
Good Taste against waste
When choosing our materials, we pay attention to the origin of each component. That’s why we use one-piece corks 100% natural harvested in full respect of the earth and closures coming from renewable raw materials derived from the sugar cane. All the corks that we choose maintain the integrity of our wines and have a minimal environmental impact, as well as being produced from renewable raw materials and they are recyclable.
Label
When the paper makes the difference
Every choice has an impact on our planet. We have the chance to prefer beautiful and good things that are good for us and our planet. That’s why we only use paper resulting from responsible forest management. Precious, elegant and polite, they enhance the beauty of our wines and the land where they come from, ensuring correct forest management and traceability of derived products.
Cardboard
That protects the wine and the environment
We pay attention to every detail. For us, sustainability is a lifestyle, a way of being and thinking. This is why our wines are packaged incardboard boxes, coming from Robust and resistant, they protect our wines from the cellar to your home, but also the environment, fighting the deforestation of our planet.
Mobility
Safe for people and for the planet
In the Fontanafredda village, mobility is also sustainable, from the 2021 harvest we will use the first biomethane tractors in the vineyard.
The Green Renaissance has no boundaries, and is only the beginning for a change of perspective that redesigns our values where respect for the earth also becomes respect for people.
Values that have a specific color: #GREEN. Values that translate into the choice to draw up annually, on a voluntary basis, the Sustainability Report, published for the first time in 2021, which describes our commitment from an environmental, ethical and social point of view.
Thanks to the Green Renaissance we create a shared and organic value, a concrete expression of “when respect for the heart also becomes the respect for people”, which forms thanks to the first non-financial relationship of our cellar.
Download the 2020 Sustainability Report
Organic certification
In 2015 the process of converting all the vineyards to Organic Agriculture begins, which leads us to celebrate our first certified organic harvest in 2018. Today we cultivate over 120 hectares of organic vineyards.
Equalitas
A goal that gives life to a large world community built on trust in others, and the tool to do so is wine, the green one.
A green-being that is reflected in all the daily choices that have led us to obtain the Equalitas “Sustainable Organization” certification which guarantees the good agricultural, cellar, economic, socio-economic and communication practice.
Thanks to the commitment of the entire Fontanafredda community and our green partners, we have achieved this important result together, which places us among the first wineries in Italy to receive Equalitas certification and the only one in Piedmont to have undertaken the evaluation of carbon and water footprint.
Vegan Product
The “Vegan Product” certification certifies our self-produced wines as 100% vegan, obtained by excluding any ingredient of animal origin.
WE COULD NOT HAVE MADE IT ALONE. Building a community is essential for achieving the result Thanks to our GREEN partners
