The Green Renaissance
A new Renaissance, changing the scenario and our values, while maintaining the same results: a rebirth to change and renew
Renewal, as we intend it, means making the land the centre of everything again. This is our goal, with a view to creating a big international community built on trust in one another.
And we are going to achieve that goal with wine, green wine. Green inside, because it is sustainable, but green outside too. There’s nothing to it really. It’s as easy as drinking a glass of wine.
500 years ago and today. The scenario has changed but, if we focus on the values, we can get the same result: TO BORN AGAIN!
XV e XVI century
The Green Renaissance
Inspiration that points the way
To be better than before
The man at the center of the world
The world at the center of the man
The founding element of the Italian Renaissance in the 15th and 16th century has been the man. Today we need to revert that model, putting the EARTH at the center of the man.
Our planet has been existing for 4.5 billions years, a wonderful combination of SOIL, WATER and ATMOSPHERE that made life possible. Without the balance between those three elements, we wouldn’t be here.
Today we cultivate 300 acres of organic vineyards. The respect we have for the Earth lead us here. ORGANIC. A lifestyle that guides us in everyday choices, making us empathize with the plant and the soil, forcing us to eliminate chemical fertilizers, herbicides and systemic treatments in our vineyards. We’re lucky enough to live in a unique area in the world and we must take care of it.
Faith in each other, community
The value enhanced by the Italian Renaissance in the 15th and 16th century was SELF-CONFIDENCE, that generated a lot of BEAUTY. Today, with half a millenium of additional experience, we understood that alone we can achieve many results by ourselves, but together we can do better.
A widest conception of the sense of COMMUNITY is the ecosystem, an open system by definition, very similar to the Village of Fontanafredda, always open for the community that gives the chance to MEET NEW PEOPLE, CONFRONT and SHARE IDEAS. We understood that we can improve ourselves every day only with everyone’s contribution. WE ARE A COMMUNITY SINCE 1858. Today more than ever we must continue to be gathered around the values of the earth.
In the 15th century, people expressed the social yand economic renaissance of humanity. By the end of the 20th century, WINE ceased to be only a necessity and has started to embody a message of CULTURE, becoming a mean of KNOWLEDGE and symbol of REGENERATION.
Our wine expresses who we are, From Barolo to Alta Langa. It carry the values in which we believe.
We try to have the luck to live immerse in such an amazing nature forgiven… by respecting it. The respect of the EARTH is transferred in our wine and become respect for the PEOPLE.
Because wine is conviviality: encounter, confrontation and harmony. Sharing of pleasures and knowledge: a Renaissance of the values, with a specific colour… GREEN!
Wine generates conviviality, this is why it is our tool for the Green Renaissance
We are lucky enough to live in a place that is unique, and it is our duty to take care of it. Our wine is #green
The fact that we are green is reflected in our respect for the land, a way of being and thinking, which has resulted in 120 hectares of ORGANIC crops. It has taught us to consciously reuse water, collected in our lake and purified with the help of the plant-based purification system in the village, so that it can be used and reused time and time again. By 2022, all of Fontanafredda Village’s power will be generated by solar panels on the cellar buildings, reducing the environmental impact of our activity to zero. The glass we use to bottle our wines is healthy, natural and 85% recycled. And it can be used and reused into infinity.
Our corks are made with plant-based material, recyclable and sustainable, preserving the integrity of our wines, with zero carbon footprint. For our labels we use FSC certified papers, recycled papers and renewable papers. High-quality, elegant and educated paper, like the cardboard boxes that protect our wines on their journey from the cellar to your home, while also protecting the environment and combating the deforestation of our planet. Ours is a lifestyle that influences our daily choices, including those made in relation to our wines, in which, for years now, we have reduced the impact of sulphur dioxide, bringing it under the limit, and preferred spontaneous fermentation, without the addition of selected industrial yeasts. In the village of Fontanafredda, mobility is also sustainable, our forklifts are fully electric and from the 2021 harvest we will use the first biomethane tractors in the vineyard.
Controlled, clean and green
The fact that we are green is reflected in our respect for the land, a way of being and thinking, resulting in 120 hectares of organic crops and developing sensitivity towards and an awareness of this theme among all those who supply their grapes to us. They have all begun – with many having already completed – the process of conversion and organic certification. To date, over 30 of our contributors are organic, 50 have started the conversion process and the remainder have started talking about this issue and raising awareness.
A precious resource
New frontiers for a more sustainable production. Water is the lifeblood, for us human beings and for all the other creatures of our planet. Learning to use it consciously is a commitment and a pleasure that affects everyone. At Fontanafredda, the water is purified and reused for secondary purposes; thanks to our lake we collect rainwater and thanks to a phyto-purifier of the water present in our village, we purify the water used and we allocate it for reuse. This allows us to reduce waste and preserve the most precious resources that we are lucky enough to still be able to enjoy.
Sustainable and enlightened self-production
We are well aware of the essential role that energy has for development and growth in our daily lives, that’s why our goal is to increasingly use innovative technologies to minimize our consumption and impact on the environment. From the production of wine to the use of solar energy, a chain of virtuous processes will allow us to reflect our being 360° sustainable. The energy of the Village of Fontanafredda will be generated by the solar panels on the cellars’ buildings. Thanks to this choice, we will be able to use natural energy and reduce the environmental impact of our business to 0.
So pratical and intelligent
Transparent and light, but also solid and resistant, the glass that we use today for our bottles is also intelligent. It comes from amorphous powders and comes to life with fire; the glass we choose for the bottles that contain our wines is healthy, natural and 80% originated from recycled glass. Protagonist in terms of environmental sustainability, glass can be reused countless times by reducing the exploitation of raw materials from the environment, minimizing the production of waste and enhancing the properties and durability of our wines.
Good Taste against waste
When choosing our materials, we pay attention to the origin of each component. That’s why we use one-piece corks 100% natural harvested in full respect of the earth and closures coming from renewable raw materials derived from the sugar cane. All the corks that we choose maintain the integrity of our wines and have a minimal environmental impact, as well as being produced from renewable raw materials and they are recyclable.
When the paper makes the difference
Every choice has an impact on our planet. We have the chance to prefer beautiful and good things that are good for us and our planet. That’s why we only use FSC (Forest Stewardship Council) certified labels. Precious, elegant and polite, they enhance the beauty of our wines and the land where they come from, ensuring correct forest management and traceability of derived products.
That protects the wine and the environment
We pay attention to every detail. For us, sustainability is a lifestyle, a way of being and thinking. This is why our wines are packaged in FSC (Forest Stewardship Council) certified cardboard boxes. Robust and resistant, they protect our wines from the cellar to your home, but also the environment, fighting the deforestation of our planet.
Safe for people and for the planet
In the Fontanafredda village, mobility is also sustainable, from the 2021 harvest we will use the first biomethane tractors in the vineyard.