Barolo Week(s)
It's Barolo time! The whole world drinks Barolo
Events, tastings and masterclasses to tell the story of the "King of wines", which today cannot remain only the "Wine of the Kings".
A new collective way of thinking
What's Barolo Week(s)?
Barolo Week (s) is the first world campaign dedicated to Barolo, which in 2022 has been renewed to tell Barolo all over the world thanks to new feelings, experiences, and a” “pop” “style. A style that becomes an expression of elegance and refinement of Barolo and its territory, in a new collective imagination, accessible to all. Barolo Week(s) is now renewed in the sign of a NEW RENAISSANCE which tells the inner soul of Barolo and all the nuances of its TERROIR. Our philosophy is to best enhance the personality of each individual wine, respecting and promoting the reciprocity between vine, environment, and human interaction. Fontanafredda’s desire is to start telling again the story of the territory uniqueness, in each individual MGA, more specifically each individual vineyard, enhancing the BIODIVERSITY of the Langhe and preserving its historical memory. A HISTORICAL MEMORY which, thanks to new feelings and experiences, becomes an expression of a collective imagination, accessible to everyone all over the world. This is the reason why Barolo Weeks 2025 is dedicated to new feelings, a driven force which leads to a better world: the feeling of HOPE, TRUST, COURAGE, OPTIMISM and TENACITY.
Let's keep on going with Optimism
It's Renaissance time!
We tell Barolo through new feelings, promoters of change
We reflected on the fact that, in general, today’s society is being stripped of metaphysical and cultural values, favoring only empty contents, aimed at targeting and extinguishing the desire to think.” We realized that we also had to deal with feelings “. ..and this is how the rebirth begins with Hope, told by Barolo Serralunga d’Alba Renaissance 2018. Then Barolo del Comune di Serralunga d’Alba 2019, the Barolo of Trust and the Barolo of Courage, vintage 2020. Continuing in 2025 with the Barolo of Optimism, vintage 2021, and in 2026 with the Barolo of Tenacity, vintage 2022.
Wines
The protagonists of Barolo week. One territory, lots of personality
We have been producing Barolo for more than 165 years. Our Barolo, however, is not a simple wine but the story of a love story (the one between the first King of Italy and a simple commoner) and of a unique territory, that 100% Nebbiolo grapes grown in one of the most suitable municipalities in the whole area: Serralunga d’Alba We are in Fontanafredda, the oldest MGA in the Langhe, the only one that in 165 years of history has always belonged to the same producer. We are also fortunate to have a unique vineyard, La Rosa, capable of giving Barolo power and elegance and floral aromas. Barolo Serralunga, Barolo Proprietà in Fontanafredda and Barolo Vigna La Rosa are born. Moreover, from 2019 vintage, the Barolo La Villa and La Delizia, from the Paiagallo and Lazzarito MGA, and from 2022 vintage, the new Barolo Vigna Bianca, Vigna San Pietro e Proprietà in Gallaretto.