Renaissance: Noble words for a new humanity
We started by identifying the 10 values and feelings that in history gave rise to the rebirth of our civilization, and we decided to analyze them through three art forms: the art of making wine, the art of writing and the art of depicting. Every year great contemporary Italian writers will analyze a value by creating a monograph, an analysis and a reflection on the importance of that feeling, then interpreted by the skill of renowned illustrators.
“Rebirth begins with HOPE, a desire that starts from ourselves and leads us to TRUST, a feeling that generates COURAGE: when you are brave, OPTIMISM prevails. It is thanks to the positive attitude that with PERSEVERANCE, and a little LUCK we learn to be GRATEFUL to others, PROUD of ourselves and in HARMONY with the Earth. The time has come to ENJOY our rebirth.”
And here every year, for ten years, our Barolo from the municipality of Serralunga d’Alba will be the instrument to interpret a new renaissance, where respect for the Earth also becomes respect for People.
This year we celebrate 165 years of an ever new story
After 165 years from our foundation we want to be bearers of new values through our icon, the Barolo of the Municipality of Serralunga d’Alba. An identifying Barolo, the first municipal mention in the world, recognized by national and international critics, which represents the power of the Serralunga terroir and the elegance of the Fontanafredda style, floral, balsamic, vibrant, fresh and with a new truth.
The Barolo of Trust
The Barolo of the Municipality of Serralunga d’Alba 2019 in “Trust”, according to Silvia Avallone and Andrea Calisi.
The editors of the work "Trust"
“Trust is a hazard. We must be brave and disagree: with whoever says that our destiny is marked, that world is an unfair place and there’s no way to make it better. Trust is a risk. It asks us to row upstream, leave cynici-sm behind and sail towards a dream. We won’t necessarily make it, quite the opposite in fact. But how could we live without trying at all? As written by Franzen, life is not about winning. It’s not about that: it has a purpose, and must be lived to the ful-lest. The only way to do it is trust: in the most authentic part of ourselves and other people, and in the prestigious opportunity of being here, in the world.”
Silvia Avallone was born in Biella in 1984 and she the author of a collection of poems and of four novels, like Acciaio, winner of the Campiello Opera Prima. Her novels have been translated in 25 countries. On March 8th, 2021, she gave a speech at the Quirinal Palace for the International Women’s Day. She writes for the “Corriere della Sera”, “La Lettura” and “7”. Her interpretation of Trust gave life to a monograph called “Trust in desires”.
“And yet, the need to dig up a thread full of dust, follow its path, even more if needed, change its direction. To believe in our own strength, and renew it. To meet new people, create new synergies. To listen to them. To trust them. To feel that, in trust, we can redi-scover a deeper sense of reciprocity. To breathe deeply, sit at a table, open a sketchpad, hold a pencil. To draw a woman and her alter ego, with a thin thread which joins them.”
Andrea Calisi was born in Rome in May 1968. After studying art, he starts to work for a social cooperative, where’s in charge of art therapy creative laboratories. He worked as a graphic designer for important fashion studios and for Arci Nazionale, and as an illustrator for “D”. As well as working as an illustrator, he also worked as a teacher at a nursery school in Rome. His last book, “Baci”, a comic book for kids produced with Guia Risari, was relea-sed in 2021 by Edizioni Corsare. He lives and works in Rome. His interpretation of Trust gave life to an illustration called “The thread of recirpocity”.
Discover the new Barolo of Trust #Renaissance2019
Year 0, 2022
Barolo Renaissance 2028 “Hope”
Reflections of the curators
From the artistic inspiration of Elisa Talentino and from the monograph of Marco Missiroli comes the Barolo del Comune
of Serralunga d’Alba #Renaissance 2018, dedicated to HOPE
"This story touches every nuance that the human gives to this hidden and very powerful feeling, investigating the simple things of existence that are the extraordinary guide towards happiness. Hope comes in various forms. Someone calls it luck, someone calls it adventure, someone calls it courage or worldview. Hope is becoming ourselves, when it's time to be ourselves: to be life."
"Hope for me is the time that between the formulation of a wish and its fulfillment."
Barolo Serralunga d'Alba, an icon since 1988. The classic municipal mention, the original.
It was 1992 when we started the first vintage of Barolo Serralunga d’Alba, 1988. Today, more than 30 years after the birth of this municipal mention, we want to give new values to our Icon.