The project
Renaissance: Noble words for a new humanity
We started by identifying the 10 values and feelings that in history gave rise to the rebirth of our civilization, and we decided to analyze them through three art forms: the art of making wine, the art of writing and the art of depicting. Every year great contemporary Italian writers will analyze a value by creating a monograph, an analysis and a reflection on the importance of that feeling, then interpreted by the skill of renowned illustrators.
“Rebirth begins with HOPE, a desire that starts from ourselves and leads us to TRUST, a feeling that generates COURAGE: when you are courageous, OPTIMISM prevails. It is thanks to the positive attitude that with TENACITY, and a little LUCK we learn to be GRATEFUL to others, PROUD of ourselves and in HARMONY with the Earth. The time has come to ENJOY our rebirth.”
And here every year, for ten years, our Barolo from the municipality of Serralunga d’Alba will be the instrument to interpret a new renaissance, where respect for the Earth also becomes respect for People.
This year we celebrate the 34 years since the birth of the Barolo del comune di Serralunga d'Alba
An identifying Barolo, the first municipal mention in the world, today with new values, recognized by national and international critics, which represents the power of the Serralunga terroir and the elegance of the Fontanafredda style, floral, balsamic, vibrant, fresh and with a new truth.
The fifth year, 2026.
The Barolo of Tenacity
The Barolo del Comune di Serralunga d'Alba 2022 in “Tenacity,” according to Emanuele Trevi and Elisa Macellari. A conventional or organic wine.
I curatori
Emanuele Trevi
“There’s always a subtle and dangerous borderline which turns a virtue into a vice, and luckily our vocabulary helps us to find a direction by recording pairs of words which, in their apparent resemblance, hide an incurable opposition. So, the positive character that we give to tenacity is even better when we juxtapose the concept of stubbornness with it, by contrast. It’s true, the dictionary is wise, but how can we distinguish the point where one thing turns into the other? Maybe the secret lies in identifying the things that, over time, were really important for us and, therefore, deserve our tenacity, whereas useless and harmful tantrums and habits only inspire stubbornness.”
Emanuele Trevi
Emanuele Trevi (Rome, 1964), one of the most appreciated writers and critics of his generation, collaborates with «Corriere della Sera». Ponte alle Grazie has published the three novels Qualcosa di scritto (2012, finalist Strega, winner of the European Prize for Literature, translated into eighteen languages), Sogni e favole (2019, Premio Viareggio) and Il figlio del mago (2023), and a new edition of the essay Musica distante (2012). His other books include Istruzioni per l’uso del lupo (Castelvecchi, 1994), I cani del nulla (Einaudi, 2003), Senza verso (Laterza, 2004), Il libro della gioia perpetua (Rizzoli, 2010), Il popolo di legno (Einaudi, 2015). Con Due vite (Neri Pozza, 2020) has won the “Premio Strega” in 2021.
Elisa Macellari
“Tenacity is a quality of spirit, and I wanted it to be represented trough the ability of staying upright in a situation of precarious balance.
Above a big stone which acts as a paperweight, another stone resting on a minimal surface, ready to roll. Despite the instability, the man is firmly anchored, with his legs making a tentative step forward, and looks at an outward direction, beyond the image. The vision of the future is often questioned by the political, social and environmental reality, yet human determination may lead to a significant change, both internally and in the world.”
Elisa Macellari
Elisa Macellari, italian illustrator and comic artist with Thai roots, born in Perugia and based in Vigevano. She likes colorful things, wild animals, jungle, mysterious creatures, strange objects and papaya salad. She graduated at the Academy of Fine Arts in Perugia. She formerly worked as cultural mediator at Fondazione Sandretto Re Rebaudengo and as assistant at Galleria Suzy Shammah in Milan. In 2012 she started to work as a freelance illustrator. Winner of several awards, she has worked for Mondadori, Apple, Real Time Tv, Teatro Alla Scala, The New York Times.
The wine
Barolo del Comune di Serralunga d'Alba 2022. A conventional or organic wine.
Discover the 10 years collection
Fourth year: the 2025
Barolo Renaissance 2021 "The Optimism"
Reflections of the curators
From the artistic inspiration of Riccardo Guasco and from the monograph of Chiara Gamberale comes the Barolo del Comune of Serralunga d’Alba Renaissance 2021, dedicated to OPTIMISM
Chiara Gamberale Writer
"All of us can be “Libero”: our future smiles at us, it’s up to us not to let it stop. All of us can go towards what we think we deserve. It's enough to decide how we want to narrate and imagine, and choose to be on the side of optimism".
Riccardo Guasco Artist
"The optimism of the mask is a complex and multifaceted vision of the world. It is not a naive lightness that ignores the difficulties of life, but rather an inner strength that allows to overcome them".
The third Year, 2024
Barolo Renaissance 2020 "Courage"
Reflections of the curators
From the artistic inspiration of Monica Barengo and from the monograph of Antonio Scurati comes the Barolo del Comune
of Serralunga d’Alba #Renaissance 202, dedicated to COURAGE
Antonio ScuratiWriter
“Having the bravery to resist, to oppose evil, pain and oppression, brings an intimate joy. So, we must choose a side. The big dilemma is choosing whether to live among men or to live among books, but perhaps it’s actually books that allow us to live among men. Being courageous is the only way to live as free men. Courage is a peak of splendour, a moment when our experience of life rejoices, that brings us endless joy.”
Monica Barengo Artist
"I would define the courageous as someone who does not stand still when facing their fears, but who lives in a state that switches from a passive condition to an active one, whatever it may be"
The second Year, 2023
Barolo Renaissance 2019 "Trust"
Reflections of the curators
From the artistic inspiration of Andrea Calisi and from the monograph of Silvia Avallone comes the Barolo del Comune
of Serralunga d’Alba #Renaissance 2019, dedicated to TRUST
Silvia AvalloneWriter
"Trust is a hazard. We must be courageous and disagree. Trust is a risk. It asks us to row upstream, leave cynici-sm behind and sail towards a dream. As written by Franzen, life is not about winning. It’s not about that: it has a purpose, and must be lived to the ful-lest. The only way to do it is trust: in the most authentic part of ourselves and other people, and in the prestigious opportunity of being here, in the world."
Andrea CalisiArtist
"To trust is to feel that, in trust, we can redi-scover a deeper sense of reciprocity."
Year 0, 2022
Barolo Renaissance 2018 “Hope”
Reflections of the curators
From the artistic inspiration of Elisa Talentino and from the monograph of Marco Missiroli comes the Barolo del Comune
of Serralunga d’Alba #Renaissance 2018, dedicated to HOPE
Marco MissiroliWriter
"This story touches every nuance that the human gives to this hidden and very powerful feeling, investigating the simple things of existence that are the extraordinary guide towards happiness. Hope comes in various forms. Someone calls it luck, someone calls it adventure, someone calls it courage or worldview. Hope is becoming ourselves, when it's time to be ourselves: to be life."
Elisa TalentinoArtist
"Hope for me is the time that between the formulation of a wish and its fulfillment."
About the wine
Barolo Serralunga d'Alba, an icon since 1988. The classic municipal mention, the original.
It was 1992 when we started the first vintage of Barolo Serralunga d’Alba, 1988. Today, more than 30 years after the birth of this municipal mention, we want to give new values to our Icon.