ISWA and SAQ, a ‘great evening’ in Québec celebrating Italian wine

25 September 2018

A ‘great evening’ in Québec to celebrate some of the most important Italian wines. Thanks to an invitation by SAQ (Quebec Alcohol Corporation), ISWA, the Italian Signature Wines Academy (an association that brings together eight historic Italian wine brands: Allegrini, Caprai, Feudi di San Gregorio, Fontanafredda, Frescobaldi, Masciarelli, Planeta and Villa Sandi), had the opportunity to showcase some of Italy’s most outstanding wines to 360 selected guests, including clients, professionals and enthusiasts, in Canada’s largest province.

“In addition to the prestige of the individual brands – explained ISWA’s president Marilisa Allegrini – we want to contribute to spreading the historical, landscape and cultural image of Italy, thanks to the immense evocative power inherent in values of our country. We want to showcase the regions in which our companies are located, unique places that are exclusive and full of charm, where one can spend time and appreciate the Italian lifestyle”.

‘La Grande Serata’, the name of the event organized at the Pavillon du Grand Quai, in Montreal, was preceded by a masterclass, conducted by the owners of the eight ISWA companies, who presented their most representative wines, and by a tasting that explored the identity of each company’s terroir.

Accompanied by famous Italian opera arias and images of Italian monuments, guests then attended the eight-course dinner created by the chef Bobo Cerea, of the three Michelin star Da Vittorio restaurant in Brusaporto, Bergamo. Tickets for the event were sold out in a just a few hours, reflecting the high level of interest in distinguished ‘Made-in-Italy’ products.

“Beyond our mutual love for Italian wine and cuisine – concluded Catherine Dagenais, president and CEO of SAQ – we are united by values rooted in our respective cultures. This first edition of ‘La Grande Serata’ was an occasion, among other things, to celebrate the joy of life, the pride in one’s country and the enjoyment of good company with top-quality dining. We have identified ISWA as our strategic partner in the dissemination of these important values that unite us”.

With a combined turnover of over 300 million euros and production of over 50 million bottles a year, ISWA aims to promote the culture of Italian wine around world and improve the quality of wine through the enhancement of environmental, archaeological, architectural, historical-artistic and anthropological assets and aspects of each wine-making region and landscape.